Now that you have begun to develop an e-mail list, you do not want to preserve your subscribers hanging with no supplying top quality content on a typical basis. It can be difficult to know what information will engage them and maintain them coming back for a lot more. What is e-mail hygiene? (Hint: It has nothing at all to do with soap and water.) Excellent e mail list hygiene ... mail signups: gather testimonials from your existing list members that tell how fantastic your email newsletter is. Place a few of these testimonials in your e mail signup sheet as proof" of what you are selling.